Who is a digital marketing executive?
A digital marketing executive is like a detective for a company. They research and find the best ways to advertise and sell online and use special tactics to ensure that many people see the company’s website and products. They send emails and newsletters to people who might be interested. Their goal is to ensure that the company’s online marketing is successful and helps them make money.
What does an executive do?
Digital marketing executives are, mostly, responsible for planning, developing and implementing all types of online marketing strategies. Also,, they support new digital marketers and other marketing plans of the organisation. For example—
Digital Strategy Development:
Executives, work to develop and formulate digital marketing strategies that align with overall business objectives. This includes analysing market trends understanding target audience behaviour, and identifying key digital platforms for maximum impact,
Campaign Management:
They oversee various types of planning: Execution; and optimisation of digital marketing campaigns across various channels, like social media, search engines, email, and display advertising. These include determining campaign objectives; defining target audience segments, and creating attractive advertisements. And monitor campaign performance metrics,
Content creation and distribution:
Executives are key in creating relevant content for various digital platforms, like websites, blogs, social media, and email newsletters. Additionally, they ensure effective delivery of content to reach and engage target audiences.
Search Engine Optimization (SEO):
They lead SEO initiatives to increase the company’s website’s organic visibility and ranking on SERP. This involves keyword research, optimising on-page elements, and building quality backlinks. Keep up with the algorithm updates to improve website visibility and traffic.
Analysis and Reporting:
They use web analytics tools like; Google Analytics or Adobe Analytics to track and measure the performance of digital marketing initiatives: Gain actionable insights by analysing key metrics; Generate regular reports to evaluate campaign performance and assist in strategic decision-making.
Collaboration and cross-functional alignment:
Marketing executives ensure alignment and integration of digital marketing efforts with larger business goals. They collaborate with external agencies, vendors, and partners to effectively execute campaigns and initiatives,
If I like want to say very briefly;
- Giving new ideas on how to present the products or services of the organisation effectively online.
- Planning online campaigns to increase sales of products or services.
- If you have a product or service website take the necessary steps to show results in various search engines.
- Prepare content for product; service; or organisation websites and social media pages.
- Monitoring and reporting on the progress of online and social media campaigns!
- Maintain regular contact with the sales and marketing team in case of business organisation.
- Building business relationships with new customers.
Note that your job responsibilities will be determined according to the type of digital marketing.
Why should you hire a digital marketing executive?
Executives play an important role in increasing revenue and establishing a strong online presence for businesses.
- Driving Lead Generation: They attract, and engage potential customers through strategic digital marketing initiatives. They generate qualified leads using various channels, like social media, search engine optimization (SEO), email marketing and paid advertising.
- Optimising conversion rates: Executives create engaging content design user-friendly landing pages, focus on increasing conversion rates.
- Increasing brand visibility and reputation: Executives work to strengthen brand visibility and reputation across digital channels. Through strategic content creation, storytelling, and community engagement on social media platforms they build brand awareness: Trust and loyalty among target audiences: and serve to present the company as credible.
- Aligning sales and marketing efforts: Marketing executives collaborate closely with the sales team, by understanding marketing efforts the, sales process, and the customer journey, they provide valuable insights and feedback to the sales team.
- Performance measurement and analysis: Executives track and analyse key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives, With the help of web analytics tools and marketing automation platforms, They evaluate website traffic engagement rates,, conversion rates, and return on investment (ROI), contributing to data-driven decision-making and continuous improvement.
- Staying Ahead of Industry Trends: Marketing executives stay updated on industry trends, emerging technologies and evolving consumer behaviour in the digital landscape. This allows them to proactively identify opportunities for innovation and optimisation thereby ensuring the company’s rapid competitive position.
Skills and qualities to look out for
Marketing executives need a combination of technical skills workplace skills and positive personality traits;
Technical Skills:
Good at using tools like Google Analytics, Google Ads, Facebook Ad Manager and LinkedIn to run marketing campaigns. Knowing how to use SEO and keyword research to make websites more visible and get more traffic. Ability to work with website management systems such as WordPress or Shopify. Understanding how to track and measure campaign success using data analytics tools. Proficient in using graphic design software and video editing tools to create great content.
On-the-job skills:
In-depth understanding of the company’s products or services. Knowing about target audience, and market positioning, marketing messages to create effective marketing strategies. Possesses communication skills to interact with audiences and collaborate with cross-functional teams. Being organised means being able to keep track of several things at the same time. This means knowing which tasks are most important and making sure they get done on time even when things are very busy. When we see data, we try to understand it so we can make our ads and plans better. We also use our thinking power to solve problems and make decisions based on the information we have. Sometimes things change very quickly in the market, so we need to be able to change our plans and ideas quickly as well. We work together with others, but can also work independently. All these skills help the executive to reach the goal.
Look at a glance:
Essentially skills and knowledge are required:
- Good knowledge of Search Engine Optimization (SEO)
- Clear understanding of Search Engine Marketing (SEM)
- Ability to use web analytics tools efficiently
- Ability to create web content
- Proficiency in graphic design
- Proficiency in using content management systems
- Ability to properly manage social media campaign
- Keeping track of the hottest topics online and offlines
- Bengali and English – able to communicate well in both languages,
- Ability to maintain good business relations with customers
- Ability to generate reports with data
