Financial Services SEO: What makes SEO special in the financial industry?

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“Financial services SEO” is a technique that can help you get your website on the first page of Google. This is an effective strategy to draw in clients who are searching for financial services but are not aware of your brand if you rank for appropriate keywords.

For example, you will get a lot of clicks and you will be able to generate a lot of leads and clients. If you offer trading software for brokers and you are ranked for “Best Selling Trading Software for Brokers”.

Nevertheless, the financial services sector is very attractive for SEO, for the following reasons:

1. Customers have a great opportunity to buy and build trust

Not really taught much about taxes, or anything related to money in school. It makes sense that people now look to Google for help when facing big life events like buying a home or setting aside money for retirement.

It is still frowned upon to discuss money. Because it’s considered taboo, most people don’t know how much their closest friends and relatives are making. Instead, where do they go? Google and this imply that there is a great opportunity for financial advisors and financial services firms to close the financial education gap.

Because they partner with and endorse financial institutions, financial services content sites like NerdWallet and Money Saving Expert generate their own revenue while increasing consumer confidence through education and information.

Financial services firms have plenty of opportunities to use SEO to gain the trust of their customers, whether they are B2B or B2C.

2. Nevertheless, other content sites compete heavily with us

Other types of websites have filled the void left by the extensive use of Google search to better understand personal finance. These websites do not provide products or services; Instead, their primary goal is to create content and answer questions. These are personal finance-focused magazines and blogs that are the global equivalent of NerdWallets, Credit Karma and Forbes.

These content providers typically have large financial SEO teams. They are dedicated to ranking on Google for keywords like “best business bank accounts.”

This makes sense that as a financial services company with fewer SEO resources it will be more difficult for you to rank highly for these well-known, in-demand keywords.

Because of this, it doesn’t make sense for one business to use the same SEO strategy as everyone else; What will happen is that you will compete with the big websites and not get as high a ranking as you would like. Financial services SEO requires creative thinking and a more deliberate approach to the key phrases you want to rank for.


3. Authority and credibility are more essential in this industry than in other industries

financial services seo company

Because financial decisions can have a significant impact on one’s life, Google classifies financial information as a Your Money or Your Life (YMYL) issue. If a searcher chooses the wrong type of mortgage, for example, the results can be disastrous.

A few years ago, Google revised its EAT (Experience, Authority, and Trustworthiness) standards to include “skills,” another E. While these are tips rather than ranking factors. It can be more difficult for content that isn’t obviously created by an expert to rank for a keyword.

Because of this, content related to financial services is scrutinized more than other content types, and creating SEO content that has professional authority can cause many problems. How to go beyond this will be covered below.

4. Finance topics are hard to write about, so creating amazing content requires more effort

Financial services issues aren’t always easy to write about, whether it’s identity theft, payment gateways or savings accounts. When you deal with B2C, you’re dealing with sensitive personal matters where offering guidance can be challenging. You will be able to write about technical and commercial topics simultaneously for B2B. Because the financial services industry is sometimes highly abstract. You should make sure that the visuals and diagrams you use complement your text.

Because most businesses don’t put in the effort to create high-quality content for a difficult problem, the complexity of the finance theme makes it even more difficult to create high-quality content. On the plus side, it makes it easier to stand out. For this reason, it is important to collaborate with writers who can provide cutting-edge material and have the appropriate expertise.

Working with lay writers who don’t have experience in financial services is a common mistake made by financial marketers. This results in a situation where a large portion of the information is generic, not to mention the hours you have to spend editing and rewriting the content. Below, we outline the process we use to create content for specialized financial services. 

5. Your Compliance Team Must Be Involved From the Start Because Compliance Plays a Key Role in Marketing

finance seo company

If you’ve worked as a financial services marketer for more than a year, you’ve undoubtedly encountered this problem before. You’ve invested a lot of time and effort into creating a campaign or content, only to find out it can’t be published.

A poor working relationship with your compliance team can seriously slow down your marketing efforts. Making it challenging to generate the information you need to succeed. In addition to dealing with a possibly more involved review process. You also likely have less freedom to test and test your messaging.

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